Rick Howard Net Worth

Rick Howard: From Skateboarding Pioneer to Business Mogul

Introduction: The Legacy of Rick Howard

Rick Howard is a name synonymous with skateboarding innovation and entrepreneurial success. Born in Canada, Howard has not only left an indelible mark on the skateboarding world but has also built a substantial business empire. With an estimated net worth of $10 million, Howard’s journey is a testament to his skill, vision, and dedication to the sport he loves. This article delves into the life and career of Rick Howard, exploring his contributions to skateboarding, his business ventures, and the legacy he continues to build.

Early Career and Skateboarding Innovations

Rick Howard’s skateboarding career began with a bang, quickly establishing him as a force to be reckoned with. He is widely considered one of the pioneers who helped redefine switch skateboarding, a testament to his technical skill and creativity. Howard’s early sponsorships with prominent brands helped him gain exposure and refine his unique style. His early career included:

• Blockhead Skateboards: Howard started his professional career with this well-regarded company.
• Gullwing Trucks: Howard was sponsored by Gullwing Trucks, adding to his profile within the industry.
• Plan B Skateboards: Howard became a legend at Plan B, where he showcased innovative techniques.
• Independent Trucks: Another key sponsor that helped propel his career.

During his time at Plan B, Howard gained legendary status. He was featured in the video, “Virtual Reality,” where he unveiled techniques that were groundbreaking for the sport. His unique style and skill also made him a fashion icon, particularly his distinctive short-sleeve check shirt, which became associated with his image.

Crailtap Distribution: Building a Skateboarding Empire

Beyond his skating prowess, Rick Howard demonstrated a keen business acumen, establishing Crailtap Distribution. This venture became a cornerstone of his financial success. Crailtap brought together several successful brands under one umbrella. The companies under Crailtap include:

• Girl Skateboards: Co-founded with friends including Spike Jonze, Mike Carroll, and Megan Baltimore.
• Chocolate Skateboards: Another significant brand under the Crailtap umbrella.
• Four Star Clothing: A fashion-forward clothing brand.
• Royal Trucks: High-quality skateboard trucks.

This distribution company allowed Howard to maintain control over product quality, branding, and marketing, securing a consistent revenue stream.

Lakai Footwear: Revolutionizing Skate Shoe Design

Expanding his business ventures, Howard co-founded Lakai Footwear with fellow skateboarder Mike Carroll. Launched after Howard’s sponsorship with DC Shoes, Lakai focused on designing shoes specifically for skateboarding. This marked a crucial shift in the industry, with skaters having more say in the creation of the tools of their trade. Through Lakai, Howard also became a producer of several street skateboarding videos, enhancing the company’s presence within the skateboarding community.

“Fully Flared”: A Landmark Skateboarding Video

One of Howard’s most significant achievements was the production of the award-winning skateboarding video, “Fully Flared.” This project took four years to complete and showcased Howard’s visionary approach to skateboarding filmmaking. The 90-minute feature film featured many other pro-skateboarders. The video was a critical and commercial success, earning accolades from Transworld Skateboarding and Skateboard magazine for “Best Video of the Year.”

(Photo by Michael Loccisano/Getty Images for HBO)

Rick Howard’s Net Worth and Lasting Impact

Rick Howard’s estimated net worth of $10 million reflects his success as both a professional skateboarder and entrepreneur. His ability to transition from an iconic athlete to a shrewd businessman has been instrumental in achieving this financial success. Howard’s impact on the skateboarding community extends beyond his financial achievements.

• Innovation in Skateboarding: He introduced new techniques.
• Business Leadership: He founded several successful companies.
• Influence on Skate Culture: He has consistently influenced skateboarders and fans worldwide.

His brands have become synonymous with quality and innovation in the skateboarding world, influencing the industry’s direction.

Conclusion: The Enduring Influence of Rick Howard

Rick Howard’s career is a shining example of the possibilities that arise when talent and business acumen combine. From revolutionizing switch skateboarding to building a skateboarding empire, Howard’s influence is undeniable. He has not only left a lasting impact on the sport but has also inspired countless individuals to pursue their passions. His success story demonstrates the power of perseverance, creativity, and the entrepreneurial spirit.