RiceGum at a Glance
- Categories: Celebrities, Celebrities > Singers
- Net Worth: $8 Million
- Birthdate: Nov 19, 1996 (27 years old)
- Birthplace: Las Vegas, Nevada, United States
- Gender: Male
- Profession: YouTuber
- Nationality: American
RiceGum’s Net Worth: A Deep Dive into the YouTuber’s Earnings and Career
Introduction: Who is RiceGum?
RiceGum, whose real name is Bryan Quang Le, is a prominent figure in the world of online entertainment. Known for his YouTube videos, diss tracks, and various online ventures, RiceGum has amassed a significant following and a considerable net worth. This article delves into the life and career of RiceGum, exploring his financial success, early life, YouTube career, music endeavors, and the controversies that have shaped his public image. We’ll examine how he built his brand, the sources of his income, and the impact he’s had on the digital landscape.
RiceGum’s Net Worth: How He Made His Millions
RiceGum’s net worth is estimated to be around $8 million. This impressive figure is a testament to his success across multiple platforms and ventures. His primary sources of income include:
- YouTube Revenue: The majority of his wealth stems from his YouTube channel, where he earns money through ad revenue, sponsorships, and brand deals. With over ten million subscribers and billions of views, RiceGum’s channel generates substantial income.
- Music Sales and Streaming: As a rapper, RiceGum earns money through music sales, streaming royalties, and licensing deals. His hit single “It’s Every Night Sis” was a major commercial success, contributing significantly to his income.
- Merchandise: Like many YouTubers, RiceGum sells merchandise, including clothing and accessories, to his fans. This provides another revenue stream.
- Brand Sponsorships: RiceGum partners with various brands to promote products and services on his social media channels, earning substantial fees for these collaborations.
- Other Ventures: While less prominent, RiceGum may have investments in other ventures that contribute to his overall net worth.
Early Life and Education: The Making of Bryan Le
Bryan Quang Le, better known as RiceGum, was born on November 19, 1996, in Las Vegas, Nevada. He has a mixed heritage, being of Chinese and Vietnamese descent. Growing up in Las Vegas, Le attended Sierra Vista High School in Spring Valley, where he was a member of the school’s basketball team. He later enrolled at the University of Nevada, Las Vegas, but he dropped out during his freshman year to pursue his online career full-time. This decision proved to be a pivotal moment, marking the beginning of his journey to YouTube stardom.
YouTube Stardom: Rise to Fame and Controversies
RiceGum launched his main YouTube channel in 2012, and it quickly became his platform for success. He gained notoriety for his diss tracks, vlogs, and engaging in online feuds with other YouTubers. His content resonated with a large audience, leading to rapid subscriber growth and a significant number of views.
Some of the prominent personalities RiceGum has feuded with include:
- iDubbbz
- James Rallison
- Bhad Bhabie
- Gabbie Hanna
The online conflicts often generated significant buzz and further increased his visibility. However, RiceGum’s YouTube career has also been marked by several controversies.
Key controversies include:
- McDonald’s Video: In 2018, a video surfaced of RiceGum in Hong Kong, where he asked McDonald’s staff and patrons if they served dog on the menu. He made insensitive comments about Asian cuisine, which led to major backlash and the eventual removal of the video from YouTube.
- MysteryBrand Scam: In early 2019, RiceGum promoted the website MysteryBrand along with Jake Paul, which promised prizes but failed to deliver. This resulted in criticism and negative reactions from fans who felt scammed.
- Save the Kids Token: In 2021, RiceGum partnered with FaZe Clan to promote a cryptocurrency token called “Save the Kids,” which was later revealed to be a pump-and-dump scheme, causing significant losses for investors.
Despite these controversies, RiceGum has maintained a massive audience, demonstrating his ability to bounce back from setbacks and continue to engage his fanbase.

(Photo by GP/Star Max/GC Images)
Music Career: From Diss Tracks to Chart Success
In 2017, RiceGum expanded his creative endeavors by venturing into the music industry, releasing a string of singles that showcased his skills as a rapper. His music career has seen both commercial successes and critical scrutiny.
Key singles include:
- “It’s Every Night Sis”: This song, featuring Alissa Violet, became RiceGum’s most commercially successful single, peaking at number 80 on the Billboard Hot 100 and at number 55 on the Canadian Hot 100. The song responded to Jake Paul’s viral hit “It’s Everyday Bro.”
- “God Church”
- “Frick da Police”: A diss track directed towards YouTuber iDubbbz.
- “Naughty or Nice”: A Christmas-themed song released in late 2017.
- “Bitcoin”
- “Fortnite n Chill”
- “DaAdult”
- “My Ex”
- “Contract Money Freestyle”
RiceGum also made a guest appearance in the music video for KSI’s song “Earthquake.” However, the video was later removed due to a dispute between the two artists. His music career has been a significant part of his overall success.
Personal Life: Relationships and Recent Events
RiceGum is currently in a relationship with Ellerie Marie. The couple has shared aspects of their relationship with their followers. In a heartfelt YouTube video released in late April 2023, after a hiatus of over two years, RiceGum announced that he and Marie had experienced the tragic loss of a child to stillbirth. This personal announcement resonated with many of his fans, highlighting a more vulnerable side of the YouTuber.
Controversies and Scandals: The Downside of Fame
Throughout his career, RiceGum has faced several controversies that have, at times, overshadowed his accomplishments. These controversies have sparked widespread criticism and debates.
- Cultural Insensitivity: The McDonald’s video incident was widely condemned as culturally insensitive and ignorant. His use of stereotypes and his seemingly dismissive attitude triggered backlash, making him an object of public criticism.
- Financial Mishaps: The MysteryBrand and “Save the Kids” token debacles have raised questions about his judgment and ethics. These incidents have led to accusations of scamming and causing financial losses for fans and investors.
- Online Feuds and Drama: The frequent online feuds and diss tracks have also courted controversy. While generating attention and views, they often led to heated exchanges and accusations of bullying, negatively impacting his image.
These controversies have been a constant challenge for RiceGum. Navigating through these public crises has tested his ability to manage his brand and maintain the support of his audience.
The Legacy of RiceGum: Impact and Influence
RiceGum has undeniably left his mark on the landscape of online entertainment. He’s influenced countless aspiring content creators through his style, content format, and marketing strategies. RiceGum’s impact can be seen in the way he uses diss tracks, vlogs, and online feuds to build his audience and maintain relevance. Despite controversies, he remains a recognizable figure in youth culture.
His influence can be summarized by the following points:
- Pioneering Diss Tracks: RiceGum’s use of diss tracks has inspired many YouTubers to engage in similar creative expression.
- Online Engagement Strategies: His methods for engaging with his audience through feuds and controversies have been adopted by many.
- Entrepreneurial Spirit: His ability to monetize his brand through merchandise, music, and sponsorships has set an example for other creators.
- Cultural Impact: He has become part of pop culture, sparking discussions and debates through his content and actions.
Conclusion
RiceGum’s journey from a high school basketball player to a millionaire YouTuber showcases the potential for success in the digital age. While his career has been filled with triumphs and controversies, his impact on YouTube and the broader online landscape remains undeniable. With an estimated net worth of $8 million, RiceGum continues to evolve and adapt in the ever-changing world of online entertainment.
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