Nadeshot at a Glance
Nadeshot’s Net Worth: A Deep Dive into the Life and Success of Matthew Haag
Introduction: The Rise of Nadeshot
Matthew Haag, better known by his gaming alias Nadeshot, has become a prominent figure in the world of esports and online entertainment. From his early days as a competitive gamer to his current role as a successful entrepreneur and content creator, Nadeshot has built a significant net worth and a devoted following. This article delves into Nadeshot’s financial success, tracing his journey from the competitive gaming scene to the founding of the influential esports organization, 100 Thieves. We will explore his career highlights, personal life, and the factors that have contributed to his impressive net worth.
Nadeshot’s Impressive Net Worth: A Breakdown
Nadeshot’s net worth is estimated to be $12 million, a testament to his successful career and entrepreneurial ventures. This figure encompasses his earnings from competitive gaming, sponsorship deals, YouTube ad revenue, Twitch streaming, and his ownership stake in 100 Thieves. The diversification of his income streams, including content creation, brand partnerships, and business ownership, has been crucial in building his wealth. His influence and visibility have also allowed him to secure lucrative endorsement deals, further boosting his net worth.
Early Life and Humble Beginnings
Born Matthew Haag on August 3, 1992, in Palos Hills, Illinois, Nadeshot’s journey began like that of many young Americans. He grew up with two siblings and graduated from Amos Alonzo Stagg High School in 2010. Before dedicating himself to competitive gaming, Nadeshot held a job at McDonald’s, illustrating a humble beginning that contrasts sharply with his current status. He also completed a two-year business studies course at Moraine Valley Community College, which may have provided a foundation for his future entrepreneurial endeavors. These early experiences provided him with life skills and a work ethic that undoubtedly contributed to his success.
From Halo to Call of Duty: Nadeshot’s Gaming Career
Nadeshot’s gaming handle, “Nadeshot,” is a nod to a specific move in the Halo series, highlighting his early interest in the first-person shooter genre. Though he started his competitive career with Halo 2, he later transitioned to Gears of War, where he narrowly missed qualifying for an MLG (Major League Gaming) event. This initial setback didn’t deter him; instead, it set the stage for his eventual rise in the Call of Duty franchise.
At the age of 16, Nadeshot made his professional debut in Call of Duty 4: Modern Warfare. This marked the beginning of a remarkable journey that would see him become one of the most recognizable faces in esports. His ability to adapt and excel in competitive gaming environments was evident from the start, laying the groundwork for his future success.
The OpTic Gaming Era: Leadership and Championships
In mid-2010, Nadeshot joined OpTic Gaming, a move that would significantly shape his career. He rose through the ranks and became the team’s captain in 2014 following Will “BigTymer” Johnson’s resignation. Under his leadership, OpTic Gaming achieved considerable success in the Call of Duty competitive scene.
- 2011: Nadeshot and OpTic Gaming won the Call of Duty XP World Championship, securing a significant prize and establishing their dominance.
- 2014: He won a gold medal at the Major League Gaming X Games, further cementing his status as a top player.
- 2014-2015: Nadeshot captained OpTic Gaming during the Call of Duty: Ghosts and Call of Duty: Advanced Warfare seasons.
During his time with OpTic Gaming, the team consistently achieved high placements, including multiple top-three finishes at prestigious events. Nadeshot’s skill, leadership, and strategic prowess were vital to the team’s success, turning them into a formidable force in the competitive gaming arena.

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Nadeshot’s departure from OpTic Gaming in 2015 marked a shift in his career. He stepped away from the competitive scene to focus on content creation, however, he remained a co-owner of OpTic Gaming. This transition allowed him to leverage his popularity and expertise to build his personal brand and explore new opportunities.
Building an Empire: The 100 Thieves Venture
In 2017, Nadeshot co-founded 100 Thieves, a Los Angeles-based gaming organization and lifestyle brand. This venture, co-owned with Dan Gilbert, the owner of the Cleveland Cavaliers, proved to be a defining moment in his career. The organization quickly expanded into multiple games, including League of Legends, Counter-Strike: Global Offensive, Apex Legends, and Valorant, solidifying its presence in the esports world. 100 Thieves has since become one of the most recognized and valuable esports organizations globally.
100 Thieves has achieved remarkable success across various esports titles, winning major championships and making appearances at world championships. They have also developed a strong presence in content creation, with popular podcasts, apparel lines, and partnerships with major brands such as Cash App, Chipotle, Rocket Mortgage, Lexus, and Rockstar. The company’s value has grown rapidly, reaching an estimated $460 million, reflecting Nadeshot’s astute business acumen.
Personal Life: Relationships and Family
Nadeshot’s personal life is relatively private, but it’s known that he began a relationship with Haley Hey in August 2019. The couple became engaged in June 2022, marking a significant milestone in his personal journey. Haley has worked in the esports and gaming industry and is now a manager at Range Media Partners, focusing on gaming talent and partnerships. This connection underscores the interconnectedness of Nadeshot’s personal and professional lives.
Awards and Recognition: Accolades for a Gaming Icon
Nadeshot’s contributions to the gaming and esports communities have earned him significant recognition and awards.
- 2014: Voted eSports Player of the Year at The Game Awards, a testament to his popularity and impact.
- 2016: Shared a Streamy Award for Best Ensemble Cast in a Web Series for his role in “Escape the Night.”
These accolades reflect Nadeshot’s influence and versatility, showcasing his ability to excel both in competitive gaming and as a content creator and personality.
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Conclusion: Nadeshot’s Enduring Legacy
Nadeshot’s journey from a competitive gamer to a successful entrepreneur and content creator showcases his versatility, ambition, and business acumen. His $12 million net worth reflects his success in the esports industry, with income sources from competitive gaming, content creation, and his stake in 100 Thieves. His influence continues to resonate within the gaming community. Nadeshot’s career is a testament to the potential for growth and innovation within the esports and online entertainment industries, securing his legacy as a prominent figure in the modern gaming landscape. Nadeshot has inspired many young gamers to pursue their passions, making him a role model for aspiring esports athletes and entrepreneurs alike.