Behati Prinsloo at a Glance
- Categories: Celebrities, Celebrities > Models
- Net Worth: $30 Million
- Birthdate: May 16, 1989 (35 years old)
- Birthplace: Grootfontein
- Gender: Female
- Profession: Fashion Model, Model
- Nationality: Namibia
- Height: 5 ft 10 in (1.8 m)
Behati Prinsloo: Net Worth, Career, Early Life, and Personal Life
What is Behati Prinsloo’s Net Worth?
Behati Prinsloo, the renowned Namibian supermodel and wife of Maroon 5 frontman Adam Levine, has established herself as a prominent figure in the fashion and entertainment industries. As of 2024, Behati Prinsloo’s net worth is estimated to be $30 million, reflecting her successful career in high fashion, lucrative brand endorsements, and smart real estate investments. Her career trajectory, from a small town in Namibia to the runways of the world’s top designers and a Victoria’s Secret Angel, is a testament to her talent, hard work, and business acumen.
Early Life and Background
Behati Prinsloo’s journey began on May 16, 1988, in Grootfontein, Namibia, then known as South-West Africa. Growing up in a close-knit family, her mother, Magda, ran a bed and breakfast, while her father, Boet, worked as a minister. She is a native Afrikaans speaker but became fluent in English during her formative years. Prinsloo’s childhood in Namibia provided her with a unique perspective and grounded her before the whirlwind of international fame. She attended Grootfontein Secondary School but left after the ninth grade to pursue her burgeoning modeling career, a decision that would soon pay off handsomely.
Her discovery story is a classic tale of serendipity. During a visit to Cape Town with her grandparents at the age of 16, she was approached in a grocery store by a talent scout. Initially, her family was hesitant, but a subsequent encounter with Noelle Doukas, the daughter of Storm Agency founder Sarah Doukas, led to her signing with the agency. This pivotal moment marked the beginning of her ascent in the world of high fashion, setting the stage for her to become one of the most recognizable faces in the industry.
Modeling Career and Achievements
Behati Prinsloo’s modeling career took off in 2006 when she debuted on the runway as a Prada/Miu Miu exclusive. Models.com quickly recognized her potential, naming her one of the top 10 new faces of Fashion Week. This early recognition paved the way for significant opportunities, including her first ad campaign, shot by Juergen Teller for Marc by Marc Jacobs. Her career gained further momentum as she was photographed by industry giants such as Paolo Roversi and Mario Testino for publications like “British Vogue” and David Sims for “W Magazine.”
One of the defining aspects of Prinsloo’s career has been her long-standing association with Victoria’s Secret. She first walked in the Victoria’s Secret Fashion Show in 2007 and subsequently appeared in eight more shows. In 2008, she became the face of Victoria Secret’s Pink casualwear line, and in 2009, she achieved the coveted status of a Victoria’s Secret Angel. Her collaboration with the brand extended beyond runway appearances to include her own swimsuit collection, “Behati Loves Pink,” in 2010. She has also ventured into fashion design, creating a denim collection for THVM and a line of clothing and accessories for Juicy Couture, further diversifying her portfolio and income streams.
Beyond the runway and fashion campaigns, Prinsloo has expanded her presence into music and television. She has appeared in several Maroon 5 music videos, including “Animals,” “Cold,” “Wait” (Snapchat version), “Girls Like You,” and “Lost,” which has significantly raised her profile with a broader audience. She also made appearances in music videos for The Virgins (“Rich Girls”) and Selena Gomez (“Hands to Myself”). Additionally, she showcased her acting skills with a guest role on “Hawaii Five-0” in 2012 and appearances on “The City” (2008) and “Fashion Police” (2014). She was also featured in the concert film “Taylor Swift: The 1989 World Tour Live” (2015).

Jason Kempin/Getty Images
Personal Life and Family
Behati Prinsloo’s personal life has been marked by significant milestones, most notably her marriage to Adam Levine, the charismatic lead singer of Maroon 5. After two years of dating, the couple wed on July 19, 2014, in a ceremony officiated by actor Jonah Hill in Cabo San Lucas, Mexico. Their family expanded with the arrival of their daughters, Dusty Rose, born on September 21, 2016, and Gio Grace, born on February 15, 2018. Her family life, shared with one of the biggest names in music, has kept her in the public eye while providing a source of personal fulfillment.
Prinsloo is also known for her philanthropic efforts. After the devastating 2010 Haiti earthquake, she partnered with fellow model Coco Rocha to visit the country through the charity LakayPam. Together, they helped raise funds, visited orphanages, and delivered messages of hope, which were documented in the 2011 film “Letters to Haiti.” Further demonstrating her commitment to charitable causes, in July 2020, Prinsloo and Adam Levine collaborated with Save the Children and Ferrari to raise money for educational programs during the COVID-19 pandemic, providing resources for children and support for caregivers.
Real Estate Investments
Behati Prinsloo and Adam Levine have made significant real estate investments, reflecting their financial success. In 2019, they purchased Ben Affleck and Jennifer Garner’s home in the Pacific Palisades area of Los Angeles for $31.95 million. The approximately 8,800 square-foot home was previously owned by producer Brian Grazer and actor Gregory Peck. The couple listed this property for sale in March 2022 for $57.5 million. In addition to this, they bought a Beverly Hills home for $33.9 million less than a year earlier.
In March 2021, they acquired a spectacular estate in Montecito, California, spanning five acres, for $22.7 million. Demonstrating their acumen in real estate, they sold the property just three months later for $28.5 million, netting a profit of nearly $6 million. In March 2022, Prinsloo and Levine purchased another mansion in Montecito for $52 million, originally built by actor Rob Lowe. Known as “Oakview,” this 3.5-acre property was constructed by Lowe in 2009 and sold to the couple by a private equity tycoon.
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Conclusion
Behati Prinsloo’s net worth of $30 million is a reflection of her multifaceted career, which encompasses high-fashion modeling, lucrative brand endorsements, and shrewd real estate investments. Her journey from a small town in Namibia to international acclaim is an inspiring story of talent and perseverance. As she continues to balance her professional endeavors with her personal life, Prinsloo remains a significant figure in the fashion and entertainment industries, admired not only for her beauty but also for her business acumen and philanthropic efforts.